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Veera Gorlatova (1) - Copy.jpg

Veera Gorlatova​

The owner of Permanent Makeup & Esthetics, LLC
  • Winner of Permanent Makeup Reunion Contest ( I place, Las-Vegas, 2018)
  • Certified and Licensed Permanent Makeup Artist 
  • Certified and Licensed Esthetician
  • Certified and Licensed Permanent Makeup Instructor
  • The speaker at Permanent Makeup Events and Conferences
  • The Permanent Makeup Magazines writer and consultant
  • The Recognizable artist in PMU World

"My name is Veera Gorlatova, and I live and practice in Purcellville, Virginia, but originally I am from Estonia. I have a Bachelor degree in management and used to own fitness club business in Estonia.  Because of that, I received an extra degree as a group fitness trainer.

I love to try and learn new stuff. After moving to USA I decided to become an esthetician because skincare and beauty were always my passion.  It purposes of removing my badly done tattooed eyebrows (not by me) I decided to take a course of permanent makeup and finally fell in love with this profession. So then and now I am constantly improving my skills and participate as a speaker in various seminars, courses, and workshops in the U.S., Russia and Europe. I love all my clients and I'm in love with my job. Day by day, procedure by procedure I see how little changes can transform not only the way my clients look, but also their self-esteem and their life! They gain confidence! I will do my best to work with you to find the look that fits you best! I do not use any stencils and every procedure is unique! I am looking forward to helping you with your permanent cosmetic and skin care needs.

I also offer permanent makeup masterclasses and permanent makeup education for licensed masters, who would like to improve their skills in Permanent Makeup. Sincerely, Veera Gorlatova"


Dina Chekler

   The skin therapist of Permanent Makeup & Esthetics, LLC
  • Certified and Licensed Master Esthetician (VA) 
  • Medical Degree (Russia)

"My name is Dina Chekler, I originally graduated from Moscow medical school and worked for the first two years in a hospital environment as a licensed physician. After moving to the U.S. from Russia, I have had a distinguished career spanning 6 years in the cosmetology industry that exhibits my strong enthusiasm and a solid commitment to the field. I received my Master Aesthetician license at Dermal Science International Academy in Reston, VA. I
specialize in all types of skin treatments and a huge believer in facial massage. Other fields of my expertise are in product knowledge and creating unique regiments for each individual customer. I treat all my customers with respect, trust and dignity and I value everybody’s time, so I pay special
attention to the quality of my work and other details. I am very passionate about my profession and enjoy making each one of my clients feel amazing and love their skin and body. 
Sincerely, Dina Chekler"

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